A couple of successful acquisition examples to inspire chief executive officers

Company acquisitions can be a difficult process; below are the different approaches that business leaders utilize



Lots of people assume that the acquisition process steps are constantly the same, no matter what the firm is. However, this is a normal misunderstanding due to the fact that there are actually over 3 types of acquisitions in business, all of which include their very own procedures and approaches. As business people like Arvid Trolle would likely validate, one of the most frequently-seen acquisition techniques is known as a vertical acquisition. Basically, this acquisition is the polar opposite of a horizontal acquisition; it is where one company acquires another business that is in an entirely different place on the supply chain. For instance, the acquirer firm may be higher up on the supply chain but opt to acquire a firm that is involved in an essential part of their business functions. In general, the appeal of vertical acquisitions is that they can bring in new revenue streams for the businesses, as well as decrease prices of production and streamline operations.

Among the many types of acquisition strategies, there are 2 that individuals have a tendency to confuse with each other, probably due to the similar-sounding names. These are referred to as 'conglomerate' and 'congeneric' acquisitions, which are 2 very distinct strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target firm are in completely unassociated sectors or engaged in separate endeavors. There have actually been many successful acquisition examples in business that have involved 2 starkly different businesses with no overlapping operations. Typically, the goal of this approach is diversification. For example, in a circumstance where one product or service is struggling in the current market, companies that also have a diverse variety of additional products and services have a tendency to be a lot more secure. On the other hand, a congeneric acquisition is when the acquiring company and the acquired business are part of a comparable sector and sell to the same type of customer but have slightly different service or products. Among the major reasons why companies may choose to do this sort of acquisition is to simply increase its product lines, as business people like Marc Rowan would likely confirm.

Prior to diving right into the ins and outs of acquisition strategies, the first thing to do is have a firm understanding on what an acquisition actually is. Not to be confused with a merger, an acquisition is when one business purchases either the majority, or all of another business's shares to gain control of that business. Generally-speaking, there are around 3 types of acquisitions that are most common in the business realm, as business people like Robert F. Smith would likely know. Among the most usual types of acquisition strategies in business is known as a horizontal acquisition. So, what does this mean? Essentially, a horizontal acquisition involves one company acquiring a different firm that is in the same market and is performing at a similar level. The two firms are basically part of the same industry and are on an equal playing field, whether that's in manufacturing, finance and business, or agriculture etc. Commonly, they might even be considered 'competitors' with each other. On the whole, the major advantage of a horizontal acquisition is the increased potential of increasing a business's client base and market share, in addition to opening-up the chance to help a business widen its reach into brand-new markets.

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